Tricion is led by Ivan van der Schuit, a developer and operator who has built SaaS products, AI tools, internal platforms, and custom web experiences from the ground up.
That includes hands-on systems work for Black 17 Media, a US record label and publisher operating in Sony's The Orchard partner network: internal campaign tooling, contract data automation, reporting pipelines, and a full website rebuild with CMS. Ivan studies Business IT & Management at Hogeschool Rotterdam, where this exact discipline — connecting business operations to working software — is the core of the program.
The background matters because automation work fails when it is treated as only code. The useful part is understanding how teams actually move data, make decisions, approve work, and recover when something goes wrong.
The aim is simple: fewer fragile manual steps, clearer systems, and web tools that make the business easier to operate.